Learn more Lead Gen ID

Lead Gen ID

With the innovative Lead Gen ID feature on ZoomProspector Enterprise, you can now identify which companies are visiting your website, and what they are seeking.

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Do you know who’s visiting your website?

With the innovative Lead Gen ID feature on ZoomProspector Enterprise, you can now identify site selection leads you never knew were there.


Market research shows that 97% of site selectors are researching locations online, often before they ever make contact with the organization. ZoomProspector Enterprise and the Intelligence Components ensure you are offering them the data they need to make location decisions; Lead Gen ID gives you the power to start the conversation.


Why Lead Gen ID?

Transform Your Sales Funnel

Identify anonymous website visitors by their business name, company contact information, geographical location, and website URL. Combine the gold standard in GIS location analysis data with next level digital intelligence to maximize your marketing ROI.

Get There Before Your Competitors Do

Knowing the identity of your anonymous website traffic gives you a critical competitive advantage in a crowded economic development marketplace.

Lead the Conversation

Actionable intelligence about the companies who visit your website allows you to take control and build rapport with serious business prospects.

Evolve Your Marketing

Lead Gen ID allows you to see what brought qualified leads to your website, so you can fine-tune your marketing efforts to be more effective.

How does Lead Gen ID Work?

Lead Gen ID uses a tracking code and reverse IP lookup to determine who is looking at your website.


View the name of the user’s company (but not the person’s name), their website, industry category, and telephone number, as well as the location of the computer being used (city, state, country). GIS Planning will send you regular reports detailing who has been on your website, the referring source (such as Google, LinkedIn or Twitter), what pages they landed on and viewed, and how long they spent on each page. You can then use these reports to contact and build relationships with your website visitors.

What You Get

  • Name of the company searching your website
  • The website visitor’s company URL
  • The website visitor’s company telephone number
  • The website visitor’s company industry category (e.g. construction, biotechnology, aerospace)
  • The location (city, state, country) of the website visitor’s computer or smartphone.
  • The referring source for the website visit (e.g. Google search, LinkedIn, direct)
  • What website pages they visited
  • How long they spent on your website pages
  • What searches they were doing
  • What search parameters they enter
  • What communities they look at within your geography
  • What reports they look at on your ZoomProspector Enterprise application (demographic, talent, workforce, etc.)
  • Which of your Intelligence Components get visitors