28 Feb 2013

Alissa Sklar joins GIS Planning as marketing director

Anatalio Ubalde is an economic developer, entrepreneur, and inventor. He works with organizations throughout the nation to foster enhanced economic development strategies using Internet technology. His work in geographic information systems, economic development and the Internet has been featured in The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Fortune, The New York Times, TechCrunch, and Inc. In 2009 he was named a Fellow Member of the International Economic Development Council for achieving exceptional stature in the field of economic development.

In keeping with GIS Planning’s longstanding commitment to excellent customer service, we are pleased to announce the appointment of Dr. Alissa Sklar as our new director of marketing.  

As part of her role in our company, Alissa will work closely with clients in the marketing and promotion of their websites’ services, whether that is ZoomProspector Enterprise or SizeUp LBI. She can offer suggestions for on-going social media promotion, assist in the design and dissemination of emails and other PR materials, facilitate communication and engagement with real estate brokers, and much more.

Alissa comes to GIS Planning with extensive experience in the areas of social media, technology and communication. Prior to joining us, she was vice-president of social media services at ROI Research on Investment in Montreal, a lead generation firm specializing in work with economic development organizations. Under Alissa’s leadership, the firm expanded its service offerings to assist clients with their business development initiatives through the strategic use of marketing online.

Alissa has ten years of consulting experience with various private and public organizations, and has taught at Concordia University and McGill University in Montreal, Canada. With a Ph.D. in Communication from the University of Massachusetts at Amherst and a postdoctoral fellowship in community and cultural identity matters from the Université du Québec a Montréal, Alissa brings a unique combination of knowledge and experience to the field of economic development and online marketing.

Clients interested in utilizing Alissa’s expertise for the launch of your new applications or the on-going marketing of existing websites can reach her via email at asklar@gisplanning or on her direct line at 514-560-8559. Keep an eye out for her upcoming webinars on the innovative use of different online media for business development.


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