23 Jul 2015

A site selector's perspective on online data tools

Alissa Sklar is the director of marketing for GIS Planning. She has extensive experience as a consultant, writer and educator in the fields of technology and communications. Dr. Sklar has a Ph.D. in Communications from the University of Massachusetts of Amherst, and has as worked closely with B2Bs and economic development agencies to assess, develop and implement social media strategies for business development.

An investor is looking to expand or relocate their business. Where do they begin? Wonder no more. This article confirms that site selectors seek out online data before they begin contacting economic development organizations for more information. 

“Demographic data is very important when we go through our initial search process,” says Alex Metzger, president of Next Move Group. “The first thing we look at is labor shed and workforce information. The easier we can access this info, the better. With today’s technology, we often know if a community will work or not for a client before we ever reach out to the community.”GIS site selection for economic development

Metzger confirms what market research on site selection techniques has confirmed for some time, which is that the time-consuming work of location research is made significantly easier by communities using GIS site selection websites such as ZoomProspector Enterprise, as well as online data tools such as Intelligence Components

The article, announcing the launch of HenricoProperties.com in Virginia, goes on to quote Next Move’s Alex Metzger, who says he’s personally experienced how much easier it is be to find data for localities that use online data tools:

“Just last month, a Fortune 500 company we work for asked us to do an initial search of some Ontario, Canada, markets,” he explains. “Two of the eight communities had ZoomProspector software on their websites, which was a lifesaver. All the data we needed was one click away and instantly accessible. The other communities required a week of back-and-forth with the local ED organizations. They were very helpful in getting us the information we needed, but it was nothing compared to the instant information provided by GIS and the ZoomProspector software.”

Gary McLaren, executive director of the Henrico Economic Development Authority agrees, explaining to Henrico News: “The site selection process is full of complexities and nuances, and our aim with HenricoProperties.com is to help simplify that process. A community that isn't putting their key data about labor force, local businesses or infrastructure online may lose prospective investors without ever knowing they were even in the running.”

Contact us today to learn more about how ZoomProspector Enterprise and Intelligence Components can help your location get key data to potential investors.


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