13 Nov 2014

Intelligence Components put searchable economic development data where it counts

Alissa Sklar is the director of marketing for GIS Planning. She has extensive experience as a consultant, writer and educator in the fields of technology and communications. Dr. Sklar has a Ph.D. in Communications from the University of Massachusetts of Amherst, and has as worked closely with B2Bs and economic development agencies to assess, develop and implement social media strategies for business development.

Welcome to the next generation of economic development website design - our brand new Intelligence Components put dynamic demographic, business, and map data into polished search tools that can be easily embedded into as many website pages as needed. 

Intelligence Components

Intelligence Components are a perfect illustration of what is called "Web 3.0," because they build interactive, customized functionality that elevates Internet use from static communication to a customized experience. After all, what distinguishes a good economic development website from a mediocre one? It isn't just eye-catching design, beautiful pictures or even clever copy. The critical distinguishing factor is data.

But not just any data. 

It needs to be reliable, up-to-date, dynamic, and searchable data. It should also be interactive, so site selectors and businesses can find precisely what they are seeking. Robust and current, so they can rely on what they find. Intuitive and user-friendly, so it can be accessed by anyone with the click of a mouse, regardless of their technical expertise. And it should display data visually, in charts, graphs and maps, because that is hands-down the easiest way to communicate complex information. And it isn't enough to just have that data on a GIS site selection website (though that's important too). It needs to be built on to all the web pages your website users visit.

Put our Demographics component on your Demographics page. And your Labor Force page. And your Education page. Place our Smart Mapping tool on your Communities page. On your About Us page. Use our Business Cluster Analysis tool to show, not just tell, the stories behind your local industry. See Intelligence Components in action here, here and here

You can learn more about our Intelligence Components in a free, 30-minute webinar next Thursday, November 20th, from 1:30-2 p.m. EST. That's an event you won't want to miss - click here to register. Of course, you can always contact us directly, and we'll be happy to discuss how Intelligence Components can be put to work for your location. 

Are you already a ZoomProspector Enterprise client? Then Intelligence Components are free with all full editions (and a quick upgrade for those who aren't). You can register for this client information webinar to learn more about how you can quickly get up and running (or email us to learn more). 


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