28 Apr 2015








Show and Tell With the New Community Profile Infographics

Alissa Sklar is the director of marketing for GIS Planning. She has extensive experience as a consultant, writer and educator in the fields of technology and communications. Dr. Sklar has a Ph.D. in Communications from the University of Massachusetts of Amherst, and has as worked closely with B2Bs and economic development agencies to assess, develop and implement social media strategies for business development.

Images are much more effective than words alone at communicating complex information. When you only have a few critical seconds to hook and sustain the interest of your website visitors, you need to put that knowledge into play strategically. With this in mind, GIS Planning is delighted to announce a major update to ZoomProspector Enterprise: our brand new, game-changing community profile infographics.

 

We’ve taken all of your key community profile data, and programmed it to display as a beautifully designed set of dynamic visuals in one infographic that will be proudly displayed on the community profile tab. You can see it live here on the Santa Rosa County Economic Development page, and here for Fort Wayne on the state of Indiana Economic Development Corporation (IEDC) ZoomProspector site. This infographic provides one stylish, dynamic snapshot of your location, illustrating the following data:


* demographics

* educational attainment

labor force

industry and local business

consumer spending patterns

your housing market

transportation

Economic development infographic community data 

Moreover, users will enjoy interactive information related to age distribution, total employees, top 5 industries by jobs and number of employees in area businesses.

 

ZoomProspector Enterprise has long been the industry leader in location analysis GIS, the software of choice in economic development organizations serving 58% of the American population. ZoomProspector Enterprise is the only GIS site selection tool to offer infographics as part of the community profiles

 

Infographics are useful for economic development websites for a variety of reasons

Sleek and attractive design hooks attention and impresses website visitors

Easily digestible information at a glance

Offer potential investors the data they need to make location decisions

* Interactivity allows visitors to search within the infographic for information they want

Data is reliable, up-to-date and automatically refreshed from our end



 

We know this certainly makes sense for all the right reasons, but if you would like to know more about how images communicate information, consider the following information: 


Your brain processes visuals 60,000 x faster than text.

Photos on Facebook generate more “likes” and “shares” than text, video or links.

New and different information is easier to remember when it is presented visually, rather than in text format.

93% of communication is nonverbal.

60% of people are visual learners.

Publishers who use infographics realize an increase in traffic of 12% over those who don’t.

Pinterest generated more referral traffic for business than TwitterGoogle+YouTube andLinkedIn combined.*


So how can you add the community profile Infographics tool to your economic development website - it's one of our line-up of popular Intelligence Components, which economic development websites. If you are a full edition ZoomProspector Enterprise client, you automatically get it for free. Contact us to learn more about how ZoomProspector can assist with the marketing of your location.

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