16 Sep 2013








The new way to do economic development websites

Alissa Sklar is the director of marketing for GIS Planning. She has extensive experience as a consultant, writer and educator in the fields of technology and communications. Dr. Sklar has a Ph.D. in Communications from the University of Massachusetts of Amherst, and has as worked closely with B2Bs and economic development agencies to assess, develop and implement social media strategies for business development.

Your economic development website is your organization's public face, often the first point of contact prospective businesses and site selectors will have in learning about your location. Most ED professionals understand that a successful website establishes effective branding, communicates key information, and encourages visitors to take the next step and make contact with your organization to learn more. However, many ED pros may not realize the key role their organization's website can play in building and nurturing regional collaboration. 


GIS Planning is proud to present Aaron Brossoit, VP Business Development of Golden Shovel Agency, as presenter of our webinar, "The new way to do economic development websites." 

WHEN: Tuesday, Sept. 24th, 1:30 p.m. EDT. 

REGISTER: Click here to reserve your seat. 


Description of session: Regional collaboration is critical to successful economic development. In this session you will learn about how to successfully build and organize a regional website that brands the region, centralizes communication and shares resources while respecting the identities of the organizations involved. Learn best practices from regions that have done it right and the introduction of the 'Economic Gateway' web solution.

What makes the session valuable: Regional collaboration can be intimidating and overwhelming both technically and politically. This session will provide a vision for an end ­goal based on past successful projects and shed some light on where to begin for communities looking to initiate a regional collaboration.

Session goals: To leave the attendees with an understanding of the role a website plays in a regional collaboration and provide a model for success. The session will highlight best practices and also prepare them for the challenges they face.

What attendees will learn:
1. Why regional collaboration is necessary;
2. The mindset required for a successful regional project;
3. A regional website model that shares resources while respecting 
each individual organization;
4. Key web tools critical to economic development;
5. The importance of communication through both the website and social networks.

About our guest presenter:
Aaron Brossoit is a partner and Vice President of Business Development at Golden Shovel Agency, a Minnesota based company specializing in web solutions for economic development. Aaron Brossoit has over 12 years experience in economic development markets. Brossoit has developed cutting edge interactive work for communities all across the country. Brossoit is a board member for the Mid America Economic Development Council and on the communications committee for the National Rural Economic Development Association. Brossoit’s work has won local, state and national design awards.

About Golden Shovel Agency: Groundbreaking Web Solutions for Economic Development
. Golden Shovel Agency views economic development as a creative endeavor, critical for a region or community to attract and retain businesses. They combine technology and brand expertise with a unique regional model for successful collaboration between organizations. Golden Shovel believes that a unified focus between local and regional organizations is necessary for success and that means sharing resources while respecting each organization’s brand and expertise. The goals are more than just attracting and retaining jobs, it is also about saving time and money for the organizations involved.


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