21 Jan 2016

Webinar: How Ponca City, OK uses their website for economic development success

Alissa Sklar is the director of marketing for GIS Planning. She has extensive experience as a consultant, writer and educator in the fields of technology and communications. Dr. Sklar has a Ph.D. in Communications from the University of Massachusetts of Amherst, and has as worked closely with B2Bs and economic development agencies to assess, develop and implement social media strategies for business development.

"We shape our tools and they shape us." -Marshall McLuhan

Ponca City Development Authority WebsitePonca City, OK isn't a big city, but they haven't let their bricks and mortar size limit their presence online. With a population just under 46,000 people in the region, the Ponca City Development Authority has worked hard to build a simple but effective website to assist business owners and attract investment. Join us on Thursday, January 28th (2 p.m. EST, 11 a.m. PST) for a 30-minute webinar to explore their strategies.

Join guest presenter Katherine Long, small business and information manager for the Ponca City Development Authority, as she discusses those aspects of the GoPonca.com website that have proven effective, including the selection and placement of online data tools, making your website "sticky" with the right data, providing potential investors with the information they need, and using your analytics for actionable intelligence.

Click here to register for "Practical & pointed: Strategic use of online data tools."



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