09 Jul 2015

Webinar: How to use smart data tools to market your location

Alissa Sklar is the director of marketing for GIS Planning. She has extensive experience as a consultant, writer and educator in the fields of technology and communications. Dr. Sklar has a Ph.D. in Communications from the University of Massachusetts of Amherst, and has as worked closely with B2Bs and economic development agencies to assess, develop and implement social media strategies for business development.

When it comes to place marketing, innovative techniques for engaging and informing potential investors is key. With this in mind, we will be hosting a free, 30-minute webinar on Wednesday, July 15th (2-2:30 PM EDT) on the practical uses of smart online data tools for economic development marketing. 

economic development marketing ideas

Join us to hear concrete strategies for making effective use of Intelligence Components on your website, with examples of real world implementation. You can instantly beef up your economic development marketing toolkit with these easy to implement, affordable solutions, which works with any existing website design, and any GIS site selection vendor. See how some of the most forward-thinking economic developers are putting these smart data tools to use.

* See the range of smart online data tools available.

* Learn effective techniques to market them for investment attraction, business development and community research.

* Understand important strategies about link placement. 

* Explore their marketing potential on social media, email blasts or in your newsletters. 

* View examples of best practices in play on live economic development websites. 

A few simple tactics can instantly update your website and harness the power of these next-generation economic development marketing tools. This could be the most valuable 30 minutes of your work week. 

Click here to register.


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