Are you settling for good enough place marketing?

17 Feb 2016

Alissa Sklar

"Oh, I'm fine with a good enough marketing solution." Said no one, ever. "Good enough" means you  ..

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Webinar: How Ponca City, OK uses their website for economic development success

21 Jan 2016

Alissa Sklar

"We shape our tools and they shape us." -Marshall McLuhan (http://goponca.com/)Ponca City, OK isn't a big ci ..

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New! Energy infrastructure data can now be mapped on ZoomProspector

25 Nov 2015

Alissa Sklar

We are excited to announce that we have added a new set of nationwide layers to your ZoomProspector Enterprise GIS site s ..

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Why drilling down is key to useful GIS data

26 Oct 2015

Alissa Sklar

Often, the only thing that makes data useful is its granularity, or just how far it drills down. (http://www.cherok ..

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ZoomProspector .com redesign to launch at IEDC Annual Conference

16 Sep 2015

Alissa Sklar

When ZoomProspector.com first launchd in 2008, it forever changed the way economic development happens online. Over the y ..

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A site selector's perspective on online data tools

23 Jul 2015

Alissa Sklar

An investor is looking to expand or relocate their business. Where do they begin? Wonder no more. This article (http://ne ..

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Webinar: What works, what doesn't: Emerging trends for economic development websites

17 Jul 2015

Alissa Sklar

Ineffective websites are all around us. I see them every day, as I research innovative marketing techniques in economic d ..

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Webinar: How to use smart data tools to market your location

09 Jul 2015

Alissa Sklar

When it comes to place marketing, innovative techniques for engaging and informing potential investors is key. With this  ..

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Economic development marketing hacks you need to know

02 Jul 2015

Alissa Sklar

When it comes to place marketing, economic development professionals have a pretty strong idea of the essential component ..

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Webinar: Using infographics and online data tools in economic development

01 Jun 2015

Alissa Sklar

Infographics and smart online data tools are changing the way economic developers communicate key information about their ..

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