Ads shows that Huntington Beach, CA means business


Huntington Beach (CA) put together an exceptional place marketing document to showcase the exceptional business climate in their ocean side community. The 20-page document (available here as PDF) blends image and text to highlight the many advantages they offer to investors, as well as their support for existing businesses. Check out their promotion of, their ZoomProspector Enterprise GIS location analysis tool on page 6. All of this is the end result of the Huntington Beach Economic Development Strategic Plan, adopted by the city in 2014. “It would be nice to say ‘if you build it, they will come,’ but, plain and simple. It takes a whole lot more than that to attract and retain businesses and to plan for the future,” explains Kellee Fritzal, Deputy Director of Business Development for the City of Huntington Beach.

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