Economic Development Marketing: Present & Future by Anatalio Ubalde and Eric Simundza, is available for purchase on Amazon and at the International Economic Development Council bookstore. In the most in-depth national research ever completed, researchers from UC Berkeley and GIS Planning conducted a study reviewing the different marketing strategies economic development organizations employ and highlights which methods are most effective. The study also analyzes the business site location process in stages and shows what information site selectors look for, through which channel, during each step of the selection process. The book looks at how marketing has changed from the past to the present and the direction it will move in the future.
Economic Development Marketing: Present and Future addresses these marketing questions: - What is most effective?
- Where should you invest your marketing dollars?
- How are site selectors making decisions?
- What doesn’t work anymore?
- What does the future look like?
- What information really matters?
- How can you be successful?
“Essential knowledge for economic developers who need to maximize marketing return on investment and not be left behind...”
Ted Egan, Chief Economist, City of San Francisco
“The thorough research highlights the surprising - and somewhat troubling - perceptions of economic developers regarding the most effective ways to market their communities.”
Karen Chapple, Professor, Department of City and Regional Planning, University of California at Berkeley “This book is a great resource that can be used by economic developers to better understand the changes in the practice of economic development marketing on a national scale.” Jack Schultz, Author, Boomtown USA
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