GIS Planning

Management Team
Anatalio Ubalde, MCP, Co-CEO & Co-Founder
Mr. Ubalde’s work in geographic information systems, economic development and the Internet has been featured in The Wall Street Journal, ABC News and Los Angeles Times.  He is the recipient of the International Economic Development Council 2002 Outstanding New Economic Developer of the Year Award and is a member of the Board of Directors for IEDC.  In 2003 Mr. Ubalde accepted the CoreNet Global Economic Development Leadership & Accomplishment Award for GIS Planning.  He has received awards from the Council for Urban Economic Development, American Economic Development Council, CALED, American Planning Association, and was featured in the U.S. Department of Commerce “Innovative Local Economic Development Programs” publication.  Mr. Ubalde is a highly sought-after speaker on the subject of economic development Internet and GIS strategies and has made presentations on these subjects throughout North America, Asia and Europe.  He has been a keynote speaker or presenter for IEDC, Stockholm Challenge, Bremen Initiative, Texas Economic Development Council, California Association for Local Economic Development, Mid-American Economic Development Council, Southern Economic Development Council, Oklahoma Economic Development Council, Oregon Economic Development Association, American Planning Association, and other organizations.  He is the author of publications including the book Economic Development Marketing: Present & Future, and articles in Economic Development America, Economic Development Commentary, and the Canadian Economic Development and Technology Journal. Before co-founding GIS Planning he worked in local economic development with a focus on downtown revitalization, waterfront redevelopment, business attraction/expansion, business retention, and site selection assistance.  Mr. Ubalde is an eight-time United States Master’s Diving National Champion in springboard diving.  He has a Masters degree in City Planning from U.C. Berkeley and a Bachelor’s degree in Architecture.  
 
Pablo Monzon, MCP, Co-CEO & Co-Founder
Mr. Monzon has over a decade of GIS experience including application development, Internet-based GIS, web page development, GIS training and database management.  He is an expert in ArcGIS Server, ArcIMS, MapObjects IMS, GoogleMaps, Active Server Pages, Java, Java Script, XML, DHTML, HTML, .NET, ArcView, ArcInfo, Internet Map Server, Spatial Analyst, Visual Basic and Avenue.  He is the developer of a number of award-winning Internet-based GIS applications including TVAsites.com, WashingtonProspector, SacSites, Tucson’s Commercial Properties Online, Oklahoma Economic Development Information System, Vallejo Economic Development Information System, Mansfield iSites, KennewickProspector, INside Rancho, and Fujitsu's INFOFORUM GIS.  His work has appeared in The Wall Street Journal, CNN, NBC News, and numerous GIS-related publications.  Mr. Monzon has lectured about Internet GIS in Europe, the United States, and Latin America and has been published in magazines such as ArcUser.  He is recognized as one of the finest experts in ArcIMS application development in the industry.  His work has twice received the Special Achievement in GIS award.  Prior to GIS Planning, Mr. Monzon worked for Vectiv, an online GIS site selection company focused on the retail industry.  He is an avid enthusiast of the electric organ and has performed original compositions in international music competitions.  He was also a Fulbright Scholar, during which time his pioneering GIS tools and research included affordable housing, urban growth, disaster recovery costs, and economic development. Mr. Monzon has a Master in City Planning from the University of California at Berkeley and a Bachelor’s degree in Civil Engineering. You can reach Mr. Monzon via email at monzon AT gisplanning.com.
 
Steve Browne, Sales Director
Steve Browne is a seasoned technology executive with twenty-five years of experience in software development, consulting, pre-sales technical support, direct sales, business development, telesales, government sales and sales management.  Steve is a veteran of multiple startups including Oracle, Patrol (now part of BMC), Geodesic (now part of Veritas), Collation (now part of IBM), General Interface (now part of TIBCO), Acquis (now part of Leica) and others.  Steve led several startups to their first million in sales and built several sales teams to go well beyond that.  Steve is the author of the book TRACTION on how technology startups can achieve sustained revenue growth.  He used the methodology in his book at the Tivoli division of IBM, for example, to create a $30M annual stream of revenue from scratch in 18 months, starting as a lone sales rep and scaling a sales team up from there.  At GIS Planning Steve is accelerating the adoption of GIS Planning’s technology into the economic development marketplace.  Steve started his career as a programmer/analyst for the MCAUTO division of McDonnell Douglas (now part of Boeing) in 1983 and opened the Oracle St. Louis office in 1987.  Steve graduated Summa Cum Laude from the University of Missouri in 1983 with a BS in Business and a concentration in Management Information Systems.
 
Chad Catacchio, Marketing Director
Mr.  Catacchio leads both our company’s marketing efforts as well as assisting our clients with their ongoing marketing strategies. He has extensive marketing experience within a wide range of industries, including technology, healthcare, manufacturing, government and media. Leveraging the power of new media technologies to augment more traditional marketing tactics, Mr. Catacchio helps our clients to increase quality visitor traffic to their GIS-based websites, as well as to turn that traffic into measurable results. Before joining GIS Planning, Mr. Catacchio lead marketing for AuriQ Systems, a web analytics software company, where he handled all marketing and PR, including writing the corporate blog. While at AuriQ, Mr. Catacchio became an expert in social networking marketing, especially “widgets” and other emerging Internet marketing strategies.  Prior to AuriQ, he was VP of Marketing and Business Development for Asia Direct, a management consultancy that helped multinationals expand their business into the mainland China market. Mr. Catacchio also has extensive market research experience, both at Asia Direct, as well as at previous positions at Norson Telecom Consulting and International Data Corporation (IDC), the world leader in technology-focused market research. He received his BA in History from the University of Massachusetts, Amherst, and has done graduate work in instructional technology at Texas Tech University. Mr. Catacchio enjoys rock climbing, tennis, fiction writing, developing websites and chess, and speaks Mandarin Chinese.
 
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