Idaho Commerce has come up with an innovative way to explain and market GemStateProspector.com, their GIS data resource microsite, to brokers. The two-page PDF, combines a clear description of GemStateProspector.com with explanation of its features and functionality, as well as concise instructions for registering an account, and adding listings for commercial or industrial properties.
We needed the information compiled and easily accessible so that we can better respond to user questions and communicate what the site can do,” explains Jenny Hemley, Business Attraction Specialist for Idaho Commerce. Between this new document and use of the Active Needs tool, we have had more account requests in the past few weeks than we have had all year.
That’s great news for Idaho Commerce, and an excellent case study for other ZoomProspector Enterprise clients looking to effectively communicate the value of their online data tools.