Focus Central Pennsylvania utilizes ZoomProspector both internally and externally. This tool is a critical component of the 24/7 marketing of our region to the world. Internally, we use the tool for strategic planning, responses to inquiries and requests for information, and for creating marketing content.
The ZoomProspector tool literally acts as an additional team member of our organization by providing data reports, responses to inquiries and quality marketing materials on a daily basis.
Like any tool or resource, it is invaluable to allocate time to learning, understanding and improving that tool to provide the most value. GIS Planning and the tools they provide are a significant addition to any economic strategy when the commitment is made to ensure regular quality data inputs and a plan is in place to maximize those tools within your strategy.