Visual identity signature

Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate GIS Planning in your assets, marketing and collaborations while respecting our visual identity and legal/licensing restrictions.

Logo Safe Zone

Make sure to respect the logo safe zone and that it is never placed in an area with other elements.

Logo on Color

The GIS Planning logo will show on its original color when is placed against a light background. If we have a color background we will use the logo all in white.

Logo Minimum Size

Always make sure the logo is not smaller than the minimum specified size to make it easy recognizable and readable.

GIS Planning Symbol

GIS Planning symbol is simple and easily recognizable. Use the symbol wisely and responsibly, based on GIS Planning Visual Identity.

The symbol will be used when the logo gets too small to be readable:
.- On social media avatars and profiles
.- As a background decoration
.- As an enforcement on design elements

Symbol

Symbol Safe Zone

Make sure to respects the symbol safe zone and that it is never placed in an area with other elements.

Symbol on Color

The GIS Planning symbol will show on its original color when is placed against a light background. If we have a color or dark background we will use the symbol all in white.

Symbol Minimum Size

Always make sure the symbol is not smaller than the minimum specified size to make it easy recognizable and readable.

GIS Planning Badges

GIS Planning badges are used to promote our suite of products and associate them to our umbrella name of GIS Planning.

Badges

Each badge is represented with a color associated with the product. Badges will always be used to market the products and can’t be used as a company logo itself.

Badge Safe Zone

Make sure to respects the badge safe zone and it is never placed in an area with other elements.

Badge on Color

The GIS Planning badges must be placed on a white or light-gray background.  
Alternatively, the background color to be used is the one associated with the product. Then the GIS Planning logo will use its original colors.

BADGE Minimum Size

Always make sure the badge is not smaller than the minimum specified size to make it easy recognizable and readable.

GIS Planning Colors

First row shows the primary colors for GIS Planning. The GIS Planning blue is the most important of all and it’s also used for our main product line ZoomProspector. Product identity shows the colors for our products:

IC - Intelligence Components
DM - Data Microsites
LG - Lead Gen ID
ZPDC - ZoomProspector.com

Primary Colors

GIS Planning blue

RGB 5 / 114 / 244
Hex# 0572f4
GIS Planning navy

RGB 29 / 69 / 92
Hex# 1b455b
GIS Planning green

RGB 74 / 173 / 90
Hex# 4aad5a

background and text

GIS Planning lt gray

RGB 244 / 244 / 244
Hex# f4f4f4
GIS Planning md gray

RGB 232 / 232 / 232
Hex# e8e8e8
GIS Planning dk gray

RGB 105 / 105 / 105
Hex# 696969  

product identity

GIS Planning IC

RGB 232 / 106 / 21
Hex# e86a15  
GIS Planning DM

RGB 157 / 54 / 54
Hex# 9d3636
GIS Planning LG

RGB 121 / 68 / 141
Hex# 79448d
GIS Planning ZPDC

RGB 52 / 126 / 100
Hex# 347e64