Economic development place marketing resources, news & research

Best practices in place marketing are constantly evolving. Keep yourself and your team up to date with our popular webinar series, blog posts, case studies, conference slide decks, and white papers.

classroom
Upcoming Webinar

Wednesday, January 22, 2020

10:30 pm
PST

Turn your e-newsletter into a place marketing powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are your open rates flat? Your click rates through the floor? It's time for a change.
RegisTER
Upcoming Webinar

Tuesday, February 11, 2020

10:30 pm
PST

2020 Foresight: 10 Key Trends for Economic Development Websites

What are the top ED website trends in 2020? Will your organization be up to date or will you fall behind?
RegisTER
Upcoming Webinar

Thursday, February 27, 2020

10:30 pm
PST

Everything You Always Wanted to Know About Economic Development Marketing but Were Afraid to Ask

Top off your place marketing skills with this practical look at social media, site selection data, analytics and more.
RegisTER

Latest Videos

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8/22/2019
Products

Tour the brand new Florida Power & Light ZoomProspector tool with FDI data

Tour the all-new, completely redesigned Florida Power & Light web tool, powered by GIS Planning's industry-leading ZoomProspector Enterprise software.
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10/3/2019
Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation
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8/23/2019
Place Marketing

5 Strategies to Drive Traffic to Your Economic Development Website

This free 30-minute webinar will outline 5 specific ways to draw more qualified attention to your website tools and content.
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Products

Explore GIS Planning's industry leading suite of data tools

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Place Marketing

Up your place marketing game with best practices, tips & more

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Client Training

Ensure you are getting the most value out of your data tools

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Data Strategy

Learn how to put robust data analysis to work for your region

Explore from our video selection

Products

Our product videos show you how the tools work to attract investment to your location. See how different investment promotion agencies have customized the tools for their needs and learn best practices for using them effectively to attract new commercial development, create jobs, and nurture existing businesses.

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7/1/2019
Products

New ZoomProspector Overview

A 3-minute overview of the new ZoomProspector Enterprise GIS data tools for corporate site selection.
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8/22/2019
Products

Tour the brand new Florida Power & Light ZoomProspector tool with FDI data

Tour the all-new, completely redesigned Florida Power & Light web tool, powered by GIS Planning's industry-leading ZoomProspector Enterprise software.
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Products

The Power of Data: How to Use Online Web Tools for Investment Promotion

To be successful, investment promotion agency websites must engage, communicate, and inform.

Client training

We take client support very seriously. Our range of client training videos ensure all the features and functionality of our web tools are carefully explained. Want to know more about new updates, upgrades and features? You'll find that information here.

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5/18/2019
Client Training

10 “Musts” of Investment Promotion Data

Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
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6/12/2019
Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation
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5/2/2019
Client Training

What Site Selectors Want ED Pros to Know About Business Location Analysis

This complimentary, 30-minute long webinar with guest presenters Tim Monger and Brittany Mann, from the site selection and CRE firm.

Place marketing

Learn fresh new ideas, best practices, tricks and tips for making the most of the robust data tools on your website. Our place marketing videos explore everything from social media to email newsletters and new trends in web design to support your investment attraction efforts.

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8/14/2019
Place Marketing

5 Strategies to Drive Traffic to Your Economic Development Website

This free 30-minute webinar will outline 5 specific ways to draw more qualified attention to your website tools and content.
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6/18/2019
Place Marketing

Practical LinkedIn Strategies for Economic Development

We review specific strategies economic developers can use for investment attraction and place marketing.
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4/1/2019
Place Marketing

5 Ways to use Online Data Tools for Place Marketing

Cut through the marketing clutter with innovative practical uses of your free or paid sources of community data.

Data strategy

We've spent the last 21 years helping our clients refine their strategic use of our powerful data tools. These videos look at different ways to make use of the research, analysis, and engaging custom visualizations to achieve your overall objectives.

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8/7/2019
Data Strategy

Data About Data: Unpack Your Website Analytics

This 30-minute webinar will offer a quick primer on the different layers of website analytics and use them strategically for place marketing.
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6/3/2019
Data Strategy

Reaching realtors: How to build stronger bonds with your community brokers

Developing strong working relationships with the commercial realtors in your region is critical for economic developers - this isn't always the case.
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4/1/2019
Data Strategy

5 Digital Data Strategies to Support Community Retailers

Small and medium-sized brick & mortar retailers work hard to compete in an increasingly digital marketplace.
fDi Tourism Report 2019

Tourism Investment Report 2019

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