Economic development place marketing resources, news & research

Best practices in place marketing are constantly evolving. Keep yourself and your team up to date with our popular webinar series, blog posts, case studies, conference slide decks, and white papers.

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Upcoming Webinar

Wednesday, June 21, 2023

10:30 am

PDT

Discover fDi Markets: the in-depth crossborder investment monitor from the Financial Times

fDi Markets, a service from the Financial Times, is the most comprehensive online database of crossborder greenfield investments.

Upcoming Webinar

Tuesday, July 11, 2023

10:30 am

PDT

Discover Amplify: The CRM designed specifically for economic development

Join Alissa Sklar and Agnese Sturmane for a free 30-minute overview of this intuitive CRM specifically designed for small & medium-sized economic EDOs

Upcoming Webinar

Wednesday, June 7, 2023

10:30 am

PDT

Using ZoomTour to attract film & video production to your community

Learn how you can have a beautiful, interactive virtual tour ready to go in less than 30 minutes!

Latest Videos

1/12/2023

Products

Drive quality traffic to your website with the new ZoomTour

Put your story on the map with the newly redesigned ZoomTour, the easy-to-use virtual tour software that drives quality traffic to your website.

3/19/2021

Client Training

Spring Webinar Series: Everything you wanted to know about GIS data tools but were afraid to ask

Back by popular demand! If terms like GIS and granularity cause your eyes to glaze over, don't fret.

5/3/2023

Place Marketing

Best practices: Responding to RFIs

Writing an effective response to an RFI is easily one of the most important tasks an economic development professional needs to do.

Products

Explore GIS Planning's industry leading suite of data tools

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Place Marketing

Up your place marketing game with best practices, tips & more

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Client Training

Ensure you are getting the most value out of your data tools

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Data Strategy

Learn how to put robust data analysis to work for your region

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Explore from our video selection

Products

Our product videos show you how the tools work to attract investment to your location. See how different investment promotion agencies have customized the tools for their needs and learn best practices for using them effectively to attract new commercial development, create jobs, and nurture existing businesses.

12/28/2022

Products

Drive quality traffic to your website with the new ZoomTour

Put your story on the map with the newly redesigned ZoomTour, the easy-to-use virtual tour software that drives quality traffic to your website.

9/20/2022

Products

ZoomProspector for Property and Community Analysis

Your ZoomProspector has several tools to perform property and community analysis. Are you up to speed with all of them?

7/1/2022

Products

The WOW Review of Product Updates & New Features (Plus Q&A)

We've done it again - groundbreaking new innovations that ensure your ZoomProspector location analysis tool is always at the cutting edge of digital..

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CUSTOMER SUCCESS

Local companies use ZoomProspector to better serve their customers

GIS Planning offers a very dynamic tool. It’s a time-saver for us. It allows us to prepare packets in house for prospects those that are visiting the area.

Andy Buffington

Business Marketing and Research Manager

Cedar Hill Texas

Read Story

SEE ALL PLACE MARKETING VIDEOS

Client training

We take client support very seriously. Our range of client training videos ensure all the features and functionality of our web tools are carefully explained. Want to know more about new updates, upgrades and features? You'll find that information here.

3/15/2021

Client Training

Spring Webinar Series: Everything you wanted to know about GIS data tools but were afraid to ask

Back by popular demand! If terms like GIS and granularity cause your eyes to glaze over, don't fret.

5/18/2019

Client Training

10 “Musts” of Investment Promotion Data

Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.

6/12/2019

Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation

SEE ALL CLIENT TRAINING VIDEOS

Place marketing

Learn fresh new ideas, best practices, tricks and tips for making the most of the robust data tools on your website. Our place marketing videos explore everything from social media to email newsletters and new trends in web design to support your investment attraction efforts.

4/25/2023

Place Marketing

Best practices: Responding to RFIs

Writing an effective response to an RFI is easily one of the most important tasks an economic development professional needs to do.

1/31/2023

Place Marketing

5 Ways to Make Your Economic Development Website Sticky

A "sticky" website entices visitors to spend more time on its pages and encourages them to return in the future.

1/11/2023

Place Marketing

10 Key Trends for Economic Development Websites 2023

What are the top ED website trends heading in 2023? Will your organization be sufficiently innovative to take on the challenges of the year ahead...

Data strategy

We've spent the last 21 years helping our clients refine their strategic use of our powerful data tools. These videos look at different ways to make use of the research, analysis, and engaging custom visualizations to achieve your overall objectives.

8/24/2022

Data Strategy

Small but powerful: Supporting the small businesses in your community

A conversation about nurturing your local businesses.

11/3/2021

Data Strategy

Data & diversity: A critical conversation about numbers, inclusion & equity

Data can serve as an important starting point for conversations about an inclusive economy, a way to objectively document disparities...

5/5/2021

Data Strategy

EDCO: Digital Strategies to Attract Investment, Boost Tourism & Support Businesses

Pandemic restrictions mean communities of all sizes have to be that much more creative when it comes to showcasing the top features...

SEE ALL Data Strategy VIDEOS

The fDi Report 2021

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Download ZoomProspector handout

Download Intelligence Components handout

Download Data Microsites handout

Download ZoomTour handout

Economic development place marketing resources, news & research

classroom

Upcoming Webinar

Wednesday, June 21, 2023

Discover fDi Markets: the in-depth crossborder investment monitor from the Financial Times

Upcoming Webinar

Tuesday, July 11, 2023

Discover Amplify: The CRM designed specifically for economic development

Upcoming Webinar

Wednesday, June 7, 2023

Using ZoomTour to attract film & video production to your community

Latest Videos

Drive quality traffic to your website with the new ZoomTour

Spring Webinar Series: Everything you wanted to know about GIS data tools but were afraid to ask

Best practices: Responding to RFIs

Products

Place Marketing

Client Training

Data Strategy

Explore from our video selection

Products

Drive quality traffic to your website with the new ZoomTour

ZoomProspector for Property and Community Analysis

The WOW Review of Product Updates & New Features (Plus Q&A)

CUSTOMER SUCCESS

Local companies use ZoomProspector to better serve their customers

Client training

Spring Webinar Series: Everything you wanted to know about GIS data tools but were afraid to ask

10 “Musts” of Investment Promotion Data

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Place marketing

Best practices: Responding to RFIs

5 Ways to Make Your Economic Development Website Sticky

10 Key Trends for Economic Development Websites 2023

Data strategy

Small but powerful: Supporting the small businesses in your community

Data & diversity: A critical conversation about numbers, inclusion & equity

EDCO: Digital Strategies to Attract Investment, Boost Tourism & Support Businesses

The fDi Report 2021