Economic development place marketing resources, news & research

Best practices in place marketing are constantly evolving. Keep yourself and your team up to date with our popular webinar series, blog posts, case studies, conference slide decks, and white papers.

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Upcoming Webinar

Tuesday, January 19, 2021

10:30 am
PST

10 Key Trends for Economic Development Websites 2021

What are the top ED website trends heading in 2021? Will your organization be up to date, or will you fall behind?
RegisTER
Upcoming Webinar

Thursday, January 21, 2021

10:00 am
PST

5 Digital Data Strategies to Support Community Retailers

Small and medium-sized brick & mortar retailers are working harder to compete in an increasingly digital marketplace...
RegisTER

Latest Videos

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1/19/2021
Products

Create online virtual tours for your community with ZoomTour

Put your story on the map with the all-new ZoomTour, our brand new, cloud-based virtual tour software.
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10/3/2019
Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation
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1/19/2021
Place Marketing

Turn Your e-Newsletter into a Place Marketing Powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are the open rates flat? The click rates through the floor?
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Products

Explore GIS Planning's industry leading suite of data tools

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Place Marketing

Up your place marketing game with best practices, tips & more

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Client Training

Ensure you are getting the most value out of your data tools

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Data Strategy

Learn how to put robust data analysis to work for your region

Explore from our video selection

Products

Our product videos show you how the tools work to attract investment to your location. See how different investment promotion agencies have customized the tools for their needs and learn best practices for using them effectively to attract new commercial development, create jobs, and nurture existing businesses.

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12/18/2020
Products

Review of Product Updates, New Features, New Products Plus Q&A

GIS Planning was proud to address new products and many new features, updates and functionality to help our clients face the many challenges...
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12/18/2020
Products

Create online virtual tours for your community with ZoomTour

Put your story on the map with the all-new ZoomTour, our brand new, cloud-based virtual tour software.
play icon
12/3/2020
Products

NEW! Create online virtual tours for your community with ZoomTour

Put your story on the map with the all-new ZoomTour, our brand new, cloud-based virtual tour software.

Client training

We take client support very seriously. Our range of client training videos ensure all the features and functionality of our web tools are carefully explained. Want to know more about new updates, upgrades and features? You'll find that information here.

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5/18/2019
Client Training

10 “Musts” of Investment Promotion Data

Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
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6/12/2019
Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation
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5/2/2019
Client Training

What Site Selectors Want ED Pros to Know About Business Location Analysis

This complimentary, 30-minute long webinar with guest presenters Tim Monger and Brittany Mann, from the site selection and CRE firm.

Place marketing

Learn fresh new ideas, best practices, tricks and tips for making the most of the robust data tools on your website. Our place marketing videos explore everything from social media to email newsletters and new trends in web design to support your investment attraction efforts.

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12/3/2020
Place Marketing

Turn Your e-Newsletter into a Place Marketing Powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are the open rates flat? The click rates through the floor?
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10/16/2020
Place Marketing

5 Social media strategies for economic development marketing

Are you using social media channels effectively to promote your economic development organization?
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9/30/2020
Place Marketing

Everything you wanted to know about GIS data tools but were afraid to ask

Back by popular demand! If terms like GIS and granularity cause your eyes to glaze over, don't fret. This practical 30-minute webinar is here to help.

Data strategy

We've spent the last 21 years helping our clients refine their strategic use of our powerful data tools. These videos look at different ways to make use of the research, analysis, and engaging custom visualizations to achieve your overall objectives.

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12/18/2020
Data Strategy

Data About Data: Learn How to Unpack the Strategic Power of Your Economic Development Website Analytics

This 30-minute video offers a quick primer on the different layers of website analytics and how to use them strategically for place marketing.
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6/5/2020
Data Strategy

The Role of Data in Building Economic Resilience for COVID-19 Recovery

During these uncertain and rapidly changing times, data needs to be a tool that we can all rely on
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4/23/2020
Data Strategy

EDO Roundtable: How Different Regions are Planning for COVID-19 Economic Recovery

As the COVID-19 pandemic unfolds around the world, we're seeing a variety of responses, strategies and responses from different regions.
The fDi Report 2020

The fDi Report 2020

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