10 “Musts” of Investment Promotion Data

What's the content?

Investment promoters are committed to sharing critical data about their communities so site selectors and businesses can make investment decisions. However, many investment promotion agencies aren't entirely clear what kind of data they need to offer or how to ensure it's presented in useful ways for prospects seeking locations? Alissa Sklar, Ph.D., VP Marketing of GIS Planning outlines the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.

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What will I learn?

*Sourcing top-quality data for internal strategy and decision-making
*Effective ways to build data into your website
*Making data visual
*What makes data robust
*Tailoring online data to mobile users
*How to use data to tell the story of your location
*Much, much more

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