Classroom
Upcoming Webinar

Tuesday, June 14, 2022

10:30 am
PST

5 Proven Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits?
RegisTER
Upcoming Webinar

Wednesday, June 1, 2022

10:30 am
PST

ZoomProspector: A Tour of the Industry's Leading Online Site Selection Data Tool

Enjoy a tour of the features, functionality and marketing applications of ZoomProspector Enterprise.
RegisTER

5 Ways to Make Your Economic Development Website Sticky

WHAT WILL I LEARN?

A website that encourages users to stick around long enough to explore your various pages gives you more opportunities to impart your marketing messages to an engaged visitor. Best of all, sticky economic development websites help you get noticed by potential investors and community stakeholders on social media, which pays off in added traction and more prospects. The stickiness of your EDO website is the differentiating factor between a visitor and an investor, between generic visits and a pipeline of prospects, and between true ROI and traffic that just won't convert.

This free, 30-minute webinar will cover five practical ways to encourage prospective investors to stick around.

WHAT WILL WE COVER?

  • Basic design musts
  • Delivering rich content
  • Updating materials without straining resources
  • Adding interactive elements
  • Guiding visitors to take action
  • Much more!

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