Upcoming Webinar

Wednesday, May 27, 2020

10:30 am

Is your EDO website recovery ready? A tour of the online tools you need to kickstart your area economy

As economic developers everywhere plan out their region's recovery, one thing has become clear: your EDO or chamber website is more critical than ever

Data About Data: Unpack Your Website Analytics

What's the content?

This 30-minute webinar will offer a quick primer on the different layers of website analytics and use them strategically for place marketing. What can Google Analytics tell you? What additional information can you get from economic development analytics such as the back end of ZoomProspector Enterprise? Best of all, how can you harness the power of targeted analytics such as Lead Gen ID to see which companies are on your website and what they are searching for? By the end of this session, you will have practical ways to use your website traffic data in strategic ways for actionable intelligence and engaging with potential investors.

What will I learn?

Effective ways to encourage stakeholders to share links
The one key website you've probably overlooked
Social media posts that actually work to bring visitors back to your website
Giving Google what it needs
Understanding what your online GIS data tools can tell you
How is reverse IP lookup different from cookies or pixels?
How to find out which companies are on your website.
Much, much more!

Latest Videos

play icon

ZoomBusiness: How to support your local businesses open during COVID-19

Are you doing enough to support local businesses open during the closures for COVID-19?
play icon
Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation
play icon
Place Marketing

The Road Ahead: Economic Development Fundraising Strategies for COVID-19 Recovery

As unemployment rates climb and communities start to emerge from the COVID-19 crisis, funding economic development is more important than ever.
GIS Planning video products icon


Explore GIS Planning's industry leading suite of data tools

GIS Planning video marketing icon

Place Marketing

Up your place marketing game with best practices, tips & more

GIS Planning video training icon

Client Training

Ensure you are getting the most value out of your data tools

GIS Planning video strategy icon

Data Strategy

Learn how to put robust data analysis to work for your region

Explore from our video selection