Classroom
Upcoming Webinar

Wednesday, January 22, 2020

10:30 pm
PST

Turn your e-newsletter into a place marketing powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are your open rates flat? Your click rates through the floor? It's time for a change.
RegisTER
Upcoming Webinar

Tuesday, February 11, 2020

10:30 pm
PST

2020 Foresight: 10 Key Trends for Economic Development Websites

What are the top ED website trends in 2020? Will your organization be up to date or will you fall behind?
RegisTER
Upcoming Webinar

Thursday, February 27, 2020

10:30 pm
PST

Everything You Always Wanted to Know About Economic Development Marketing but Were Afraid to Ask

Top off your place marketing skills with this practical look at social media, site selection data, analytics and more.
RegisTER

Data About Data: Unpack Your Website Analytics

What's the content?

This 30-minute webinar will offer a quick primer on the different layers of website analytics and use them strategically for place marketing. What can Google Analytics tell you? What additional information can you get from economic development analytics such as the back end of ZoomProspector Enterprise? Best of all, how can you harness the power of targeted analytics such as Lead Gen ID to see which companies are on your website and what they are searching for? By the end of this session, you will have practical ways to use your website traffic data in strategic ways for actionable intelligence and engaging with potential investors.

What will I learn?

Effective ways to encourage stakeholders to share links
The one key website you've probably overlooked
Social media posts that actually work to bring visitors back to your website
Giving Google what it needs
Understanding what your online GIS data tools can tell you
How is reverse IP lookup different from cookies or pixels?
How to find out which companies are on your website.
Much, much more!

Latest Videos

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8/22/2019
Products

Tour the brand new Florida Power & Light ZoomProspector tool with FDI data

Tour the all-new, completely redesigned Florida Power & Light web tool, powered by GIS Planning's industry-leading ZoomProspector Enterprise software.
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10/3/2019
Client Training

When, Not If: Are Your Region’s Businesses Prepared for a Disaster?

Businesses can face dramatic consequences in the wake of a disaster, as well as sudden economic losses and dislocation
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8/23/2019
Place Marketing

5 Strategies to Drive Traffic to Your Economic Development Website

This free 30-minute webinar will outline 5 specific ways to draw more qualified attention to your website tools and content.
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Products

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Place Marketing

Up your place marketing game with best practices, tips & more

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Client Training

Ensure you are getting the most value out of your data tools

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Data Strategy

Learn how to put robust data analysis to work for your region

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