The Power of Data: How to Use Online Web Tools for Investment Promotion

What's the content?

To be successful, investment promotion agency websites must engage, communicate, and inform. Market research shows that investors making location decisions begin their research online, often without contacting IPAs. If you aren't providing these website visitors with Interactive, robust online data tools, you are losing leads without even knowing you were being considered. This complimentary 30-minute webinar reviews best practices in the strategic use of data online. Join fDi Intelligence's Economic Development Manager, Juan C. Barrios, and GIS Planning's VP of Marketing, Alissa Sklar, Ph.D., for a practical review of the most important do's and don'ts, complete with live examples from IPAs around the world.

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What will I learn?

* Strategies for engagement
* Microsites
* Interactive and dynamic features of data tools
* Telling the story of your community
*Strategic use of analytics

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