Classroom
Upcoming Webinar

Thursday, December 3, 2020

10:00 am
PST

Turn Your e-Newsletter into a Place Marketing Powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are the open rates flat? The click rates through the floor?...
RegisTER
Upcoming Webinar

Tuesday, December 1, 2020

10:30 am
PST

5 Digital Data Strategies to Support Community Retailers

Small and medium-sized brick & mortar retailers are working harder to compete in an increasingly digital marketplace...
RegisTER
Upcoming Webinar

Wednesday, November 4, 2020

10:30 am
PST

5 Social media strategies for economic development marketing

Are you using social media channels effectively to promote your economic development organization?
RegisTER

Turn your e-newsletter into a place marketing powerhouse

What will I learn?

Good news! 2020 is your year to punch up that electronic newsletter and make it work for you instead of the other way around. In this webinar, we will challenge you to take a hard look at this trusty (if time-worn) place marketing tool and consider ways to turn it into the lead generation tool it really should be.

What will we be covering?

  • Why are you even sending an e-newsletter (or why AREN'T you sending an e-newsletter?)
  • Know your audience
  • Define - and achieve - objectives that will make it worth your while
  • Content. Content. Content - Where to get it & how to make it interesting.
  • Tracking results (how, where & when)
  • Much, much more!

The presentation will be followed by a Q&A.

Presenters

Alissa Sklar, Ph,D. - Vice President of Marketing at GIS Planning

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