Classroom
Upcoming Webinar

Thursday, February 27, 2020

10:30 pm
PST

Everything You Always Wanted to Know About Economic Development Marketing but Were Afraid to Ask

Top off your place marketing skills with this practical look at social media, site selection data, analytics and more.
RegisTER

Turn your e-newsletter into a place marketing powerhouse

What will I learn?

Good news! 2020 is your year to punch up that electronic newsletter and make it work for you instead of the other way around. In this webinar, we will challenge you to take a hard look at this trusty (if time-worn) place marketing tool and consider ways to turn it into the lead generation tool it really should be.

What will we be covering?

  • Why are you even sending an e-newsletter (or why AREN'T you sending an e-newsletter?)
  • Know your audience
  • Define - and achieve - objectives that will make it worth your while
  • Content. Content. Content - Where to get it & how to make it interesting.
  • Tracking results (how, where & when)
  • Much, much more!

The presentation will be followed by a Q&A.

Presenters

Alissa Sklar, Ph,D. - Vice President of Marketing at GIS Planning

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