Classroom
Upcoming Webinar

Wednesday, August 19, 2020

10:30 am
PST

5 Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits?
RegisTER

Turn your e-newsletter into a place marketing powerhouse

What will I learn?

Good news! 2020 is your year to punch up that electronic newsletter and make it work for you instead of the other way around. In this webinar, we will challenge you to take a hard look at this trusty (if time-worn) place marketing tool and consider ways to turn it into the lead generation tool it really should be.

What will we be covering?

  • Why are you even sending an e-newsletter (or why AREN'T you sending an e-newsletter?)
  • Know your audience
  • Define - and achieve - objectives that will make it worth your while
  • Content. Content. Content - Where to get it & how to make it interesting.
  • Tracking results (how, where & when)
  • Much, much more!

The presentation will be followed by a Q&A.

Presenters

Alissa Sklar, Ph,D. - Vice President of Marketing at GIS Planning

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