Classroom
Upcoming Webinar

Wednesday, May 12, 2021

8:00 am
PST

Create online virtual tours for your city or free zone with ZoomTour

Put your story on the map with the all-new ZoomTour, our brand new, cloud-based virtual tour software.
RegisTER

Turn your e-newsletter into a place marketing powerhouse

What will I learn?

Good news! 2020 is your year to punch up that electronic newsletter and make it work for you instead of the other way around. In this webinar, we will challenge you to take a hard look at this trusty (if time-worn) place marketing tool and consider ways to turn it into the lead generation tool it really should be.

What will we be covering?

  • Why are you even sending an e-newsletter (or why AREN'T you sending an e-newsletter?)
  • Know your audience
  • Define - and achieve - objectives that will make it worth your while
  • Content. Content. Content - Where to get it & how to make it interesting.
  • Tracking results (how, where & when)
  • Much, much more!

The presentation will be followed by a Q&A.

Presenters

Alissa Sklar, Ph,D. - Vice President of Marketing at GIS Planning

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