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Turn your e-newsletter into a place marketing powerhouse


Is your EDO e-newsletter a little on the - um - boring side? Are the open rates flat? The click rates through the floor? Do you ever wonder why you are sending an e-newsletter at all? Is it time for a change? Good news! 2022 is your year to punch up that electronic newsletter and make it work for you instead of the other way around. In this webinar, we will challenge you to take a hard look at this trusty (if time-worn) place marketing tool and consider ways to turn it into the lead generation tool it really should be.


  • Why are you even sending an e-newsletter (or why AREN'T you sending an e-newsletter?)
  • Who's your audience?
  • Define - and achieve - objectives that will make it worth your while
  • Drive more investors to your website
  • Content. Content. Content: Where to get it. How to make it interesting.
  • Tracking results (the how, where, and when)
  • Much, much more!

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