Books
Economic Development Marketing
In this 2nd edition of Economic Development Marketing, learn how communities are marketing themselves on and offline. You will also hear experts share lessons about promoting communities through examples of recent innovative work.
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Economic Development Online
Written to help economic developers better understand the Internet and online communication to more effectively market their regions. Discusses GIS, social media, online advertising, mobile communications and web analytics.
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Economic Development Marketing: Present and Future
Based on groundbreaking research of site selection consultants and EDOs conducted by UC Berkeley and GIS Planning, outlines most effective economic development marketing techniques.
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