In this 2nd edition of Economic Development Marketing, learn how communities are marketing themselves on and offline. You will also hear experts share lessons about promoting communities through examples of recent innovative work.
Written to help economic developers better understand the Internet and online communication to more effectively market their regions. Discusses GIS, social media, online advertising, mobile communications and web analytics.
Based on groundbreaking research of site selection consultants and EDOs conducted by UC Berkeley and GIS Planning, outlines most effective economic development marketing techniques.