Miami-Dade County: How to Launch Your Website


This highlight video successfully communicates the excitement from the launch of Miami Dade County and the Beacon Council's brand new location analysis tool,

The new site is the result of forward-thinking collaboration between the two organizations (with support from Florida Power & Light), and the December 3rd launch earned excellent media coverage.

Miami Mayor Carlos A. Gimenez explained at the launch that "we live in an era of increased global competition where people can choose to live and locate businesses anywhere in the world. When businesses are making those decisions, we know that the first thing that 97% of them are doing - 97% of site selectors - will do is they will go online and do searches for locations. If your community does not have the information they are looking for online, they risk being overlooked and passed over."

Mayor Gimenez goes on to explain exactly how the ZoomProspector technology will work to stimulate the economy of Miami Dade county: "[...] We are here today: to launch this important tool that will assist business with their location strategies. it will also give (Larry K. Williams) and the Beacon Council additional technology resources to attract, maintain and expand businesses here in Miami Dade County."

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