10 Common marketing mistakes for EDOs to avoid

WHAT WILL I LEARN?

Promoting your community today requires a new level of sophistication. Gone are the days of generalities, where you could simply list available land and buildings, suggest that you have a skilled workforce, mention quality of life, introduce incentives, and highlight your strategic location. The reality is, all places have these assets and features, but only a handful of communities truly understand their value proposition and tell their story in a compelling way... at the right time, to the right audience, in the right media. Guest presenter David Petr, CEO of Marketing Alliance, will discuss how economic development leaders can learn from the mistakes of lower-performing marketing approaches, and discover what really works in today’s competitive landscape.

WHAT WILL WE COVER?

• Level up with more effective place marketing strategies
• Understand mistakes & best practices across a variety of marketing tactics
• Learn why economic development marketing should be treated as business development
• Bring your questions for the Q&A

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