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Place marketing videos

Your powerful data web tools can turbocharge your place marketing. These videos will show you how make the most of them on your website, to get noticed at trade shows, on social media, in e-newsletters, and more.

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Latest Videos

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8/15/2023
Place Marketing

10 Common marketing mistakes for EDOs to avoid

Only a handful of communities truly understand their value proposition and tell their story in a compelling way...
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4/25/2023
Place Marketing

Best practices: Responding to RFIs

Writing an effective response to an RFI is easily one of the most important tasks an economic development professional needs to do.
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1/31/2023
Place Marketing

5 Ways to Make Your Economic Development Website Sticky

A "sticky" website entices visitors to spend more time on its pages and encourages them to return in the future.
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1/11/2023
Place Marketing

10 Key Trends for Economic Development Websites 2023

What are the top ED website trends heading in 2023? Will your organization be sufficiently innovative to take on the challenges of the year ahead...
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11/21/2022
Place Marketing

5 Social media strategies for economic development marketing

Are you using social media channels effectively to promote your economic development organization?
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10/26/2022
Place Marketing

5 Strategies to Ensure Your Community is Investment-Ready

What would it mean for your community to be investment-ready? Most communities are open to attracting new investment, supporting existing businesses..
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9/29/2022
Place Marketing

How to source killer content for economic development marketing

Personalize your region and the people and organizations that make it so great.
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8/26/2022
Place Marketing

Women in economic development: Engaging prospective investors

The Women in Economic Development series spotlights voices of important women in the field of economic development.
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5/31/2022
Place Marketing

Turn your e-newsletter into a place marketing powerhouse

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5/16/2022
Place Marketing

5 Proven Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits?
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2/24/2022
Place Marketing

How to source killer content for economic development marketing

Let's get creative!
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1/27/2022
Place Marketing

5 Proven Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits? This webinar reviews five specific...
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12/9/2021
Place Marketing

10 Key Trends for Economic Development Websites 2022

What are the top ED website trends heading in 2022? Will your organization be up to date, or will you fall behind?
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12/9/2021
Place Marketing

Texas Economic Development: 2022 Trends, Challenges & Opportunities

Join us for a discussion of opportunities and challenges in the year ahead with experts from across the state.
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10/26/2021
Place Marketing

Top 3 place marketing tasks your community can do better today

How is it that marketing can feel both like "common sense" and "senseless" at the same time? Let's get down to brass tacks with this session.
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9/22/2021
Place Marketing

5 Simple Rules for Complex Collaboration in Economic Development

Collaboration is a process that drives innovation. It is the key to economic prosperity in today's global economy.
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9/1/2021
Place Marketing

5 Ways to Make Your Economic Development Website Sticky

A "sticky" website entices visitors to spend more time on its pages and encourages them to return in the future.
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7/13/2021
Place Marketing

5 Social media strategies for economic development marketing

Are you using social media channels effectively to promote your economic development organization?
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5/5/2021
Place Marketing

Roundtable Series #7: How European IPAs Are Planning for Economic Recovery

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4/19/2021
Place Marketing

5 Proven Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits? This webinar reviews five specific, creative str
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2/25/2021
Place Marketing

EDO Roundtable Series #6: How EDOs are Planning for Recovery from COVID-19

Hear from your colleagues as they discuss economic, workforce and business recovery strategies.
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2/5/2021
Place Marketing

EDO Roundtable Series #5: How EDOs are Planning for Recovery from COVID-19

Hear from your colleagues as they discuss economic, workforce and business recovery strategies.
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12/18/2020
Place Marketing

10 Key Trends for Economic Development Websites 2021

What are the top ED website trends heading in 2021? Will your organization be up to date, or will you fall behind?
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12/3/2020
Place Marketing

Turn Your e-Newsletter into a Place Marketing Powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are the open rates flat? The click rates through the floor?
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10/16/2020
Place Marketing

5 Social media strategies for economic development marketing

Are you using social media channels effectively to promote your economic development organization?
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9/30/2020
Place Marketing

Everything you wanted to know about GIS data tools but were afraid to ask

Back by popular demand! If terms like GIS and granularity cause your eyes to glaze over, don't fret. This practical 30-minute webinar is here to help.
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9/4/2020
Place Marketing

5 Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits? This webinar reviews five specific, creative...
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9/4/2020
Place Marketing

Bridging the Digital Divide for Your Community: Expand Broadband Access with Connected Nation

Join us for this 30-minute webinar with guest Chris Pedersen, Executive Vice President of Development and Planning for Connected Nation, a national...
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7/1/2020
Place Marketing

5 Strategies to Drive Traffic to Your Economic Development Website

What's the point of a great economic development website and powerful GIS data tool if no one visits?
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6/23/2020
Place Marketing

EDO Roundtable Part IV: How Different Regions are Planning for COVID-19 Economic Recovery

As economic development professionals everywhere grapple with the unprecedented challenge of keeping their regional economies afloat...
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6/5/2020
Place Marketing

How to use video effectively for economic development

Adding video to your economic development website, sites and buildings listings, and proposals...
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5/7/2020
Place Marketing

EDO Roundtable Part III: How Different Regions are Planning for COVID-19 Economic Recovery

As economic development professionals everywhere grapple with the unprecedented challenge of keeping their regional economies afloat, it can be...
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5/7/2020
Place Marketing

The Road Ahead: Economic Development Fundraising Strategies for COVID-19 Recovery

As unemployment rates climb and communities start to emerge from the COVID-19 crisis, funding economic development is more important than ever.
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4/30/2020
Place Marketing

EDO Roundtable: How Different Regions are Planning for COVID-19 Economic Recovery

As economic development professionals everywhere grapple with the unprecedented challenge of keeping their regional economies afloat...
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4/8/2020
Place Marketing

Virtual Lead Generation: Investment Changes and Trends in Response to COVID-19

This webinar will look at the initial responses and trends the Research Consultants International FDI research teams have identified.
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2/27/2020
Place Marketing

Everything You Always Wanted to Know About Economic Development Marketing but Were Afraid to Ask

Top off your place marketing skills with this practical look at social media, site selection data, analytics and more.
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2/11/2020
Place Marketing

2020 Foresight: 10 Key Trends for Economic Development Websites

What are the top ED website trends in 2020? Will your organization be up to date or will you fall behind?
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1/22/2020
Place Marketing

Turn your e-newsletter into a place marketing powerhouse

Is your EDO e-newsletter a little on the - um - boring side? Are your open rates flat? Your click rates through the floor? It's time for a change.
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8/14/2019
Place Marketing

5 Strategies to Drive Traffic to Your Economic Development Website

This free 30-minute webinar will outline 5 specific ways to draw more qualified attention to your website tools and content.
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6/18/2019
Place Marketing

Practical LinkedIn Strategies for Economic Development

We review specific strategies economic developers can use for investment attraction and place marketing.
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4/1/2019
Place Marketing

5 Ways to use Online Data Tools for Place Marketing

Cut through the marketing clutter with innovative practical uses of your free or paid sources of community data.
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6/1/2019
Place Marketing

5 Strategies to drive traffic to your economic development website

A national investment promotion website should be able to offer a way to analyze key data points for businesses looking to find their ideal location
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