What can Google Analytics tell you? What additional information can you get from economic development analytics such as the back end of ZoomProspector Enterprise? Best of all, how can you harness the power of targeted analytics such as Lead Gen ID to see which companies are on your website and what they are searching for? By the end of this session, you will have practical ways to use your website traffic data in strategic ways for actionable intelligence and engaging with potential investors.
Explore GIS Planning's industry leading suite of data tools
Up your place marketing game with best practices, tips & more
Ensure you are getting the most value out of your data tools
Learn how to put robust data analysis to work for your region